Pine(s) - 65%
Incense Cedar - 20%
Douglas Fir - 15%
Many of the distributors stated the growing importance of Certified Forest products. They dont necessarily agree with the trend but will be forced to comply. One of the distributors was proud to be in importer of DNA LUMBER. A first glance when I read the logo I thought it was related to Certification of Timber. Nope. It is a practical business approach to combat illegal logging.
You can read more about it here: http://www.simmondslumber.com.au/sims_wp/Pages/simmonds/DNALumber.aspx
An interesting read over all. But what a process!
Probably the most interesting visit was to a distributor which was more of a Mom & Pop business. There was alot of, "over the shoulder" business and included a recycle portion of the operation that involved tearing down old houses and refinishing, restoring, and reusing the lumber and materials.
In a nutshell more emphasis seems to be geared towards the finish work area of the industry. There were interesting applications of treated studs (treated against insects) used in some of the building sites we visited , 3x4's used as the top plate of some wall sections brought in, and LVL lumber.
With the exception of maybe some high grade studs from Kevin, I feel the best area to target in this market demographic is Lam Beams. But shipping will be / would be a challenge. But it needs to be discussed. The trip isnt over so I am still holding out for that nugget possibility.
I have several photos to added to this post.
Take note of the captioning:

Mom and Pop style Lumber Yard.

Insect Treated Lumber.

More treated lumber.

DNA Lumber.
At a restaurant in San Francisco..
Was Verle at work last Tuesday?

Meeting with the Tillings on Monday.